Will is a Chief Design Officer from London.

Since 2018 Will has scaled and led the product design practice at 11:FS, a fintech product consultancy – you can read about that here. Specialising in digital products, proposition design and storytelling, Will helps businesses grow through better customer experiences, more persuasive pitches and propositions that lead to profit.

Over the last decade-and-a-half Will has tackled all sorts of user problems for people across the globe. Everything from 'help me configure a combi-van' and 'help me to shop more ethically' to 'help prevent fear spirals during pregnancy'.

Day job aside, Will records very average music, makes slightly wobbly furniture, and keeps old motorbikes slowly rusting in the garage.